NEW AMAZON PRODUCT PAGES
You may have noticed that product pages on Amazon now have a new look.
Amazon began rolling these new product pages out about 2 weeks ago at Amazon.com.
In the beginning, the old page was sometimes showing; now only the new page appears. This suggests that Amazon has tested this out extensively. Evidently, the new page is working better overall (although some books may be hurt by the new look, on average more books must be benefiting from the new look, otherwise Amazon will revert back to the old look).
That’s the thing:
- Amazon knows how to sell books.
- Amazon has sales data.
If sales are down overall, Amazon will quickly change the look again. So the longer the new pages remain, the more we know that the new look is working (at least more often than not).
I saw several variations of the new…
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